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Creative Eye patents technology to bring 3D software to TV
MUMBAI: Creative Eye and the FX Factory have together created a technology that promises to bring the 3D experience into analog TV homes.
The 3D Plus technology, which will first be put to use in Creative Eye’s first feature film production Aabra Ka Daabra, eliminates the need to modify cinema screens and put additional lenses in front of projectors. The same technology, translated into television, will mean that the production house will be able to create TV software that can be viewed in 3D on simple analog sets with only the aid of the special goggles, says Creative Eye chairman and managing director Dheeraj Kumar. With nearly 98 per cent television sets in the country in analog mode, the market for such software is tremendous, avers Kumar.
Creative Eye chairman Dheeraj Kumar
The production house has patented the 3D Plus technology as well as the different camera mounts (jigs) used for filming, and Kumar feels the scope for exploiting the potential of the technology is tremendous. The glasses, which use analglyphic gels currently imported from the UK, cost between Rs 3 to Rs 5 per piece, says FX Factory’s Ramesh Meer who is the co-producer and technical director of Aabra Ka Daabra. Kumar says even assuming a Doordarshan viewership of 220 million, it would not be a problem supplying the special glasses to viewers through tie up with corporates and sponsorships.
Aabra Ka Daabra, a film with universal appeal, is to be shot at a five month stretch that will culminate on 30 September. This will be followed by nearly six months of post production work and the film will be ready to be launched by April 2004. Set to a budget of nearly Rs 90 million, the special effects will eat into nearly Rs 25 to Rs 30 million, say the producers.
The film will be shot on JVC digital technology. The Victor Company of Japan has specially manufactured exclusive Cineline high resolution digital cameras for this project in which special Nikkon and Fujinon lenses will be used, says Kumar.
The success of Aabra Ka Daabra will propel Creative Eye’s designs into the making of 3D Plus software for television, believes Kumar. The company has till date had successful runs of mythologicals like Shree Ganesh, Om Namah Shivay and Om Namo Naarayan and socials like Ghar Sansar on Doordarshan.
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
