GECs
Creative Eye entered in Limca Book of Records
MUMBAI: Creative Eye Mamah Shivay Enterprises have entered the Limca Book of Records for producing the highest number of mythologicals by a single production house.
It’s mythological serials Om Namah Shivay, Jap Tap Virap, Shree Ganesh, Jai Santoshi Ma and Om Nama Narayan from 1997 to 2003 have clocked 437.50 hours, the maximum telecast hours of mythologicals by a single production house.
In an earlier interview with indiantelevision.com Creative Eye’s promoter and actor Dheeraj Kumar said, “Telefilms simply don’t have a market in India. The minute a film gets a ‘tele’ prefix, it loses all its impact, charm and market. That is the reason why none of the telefilms made here have been a success. It’s better to concentrate on your strength, in our case the mytho – which has an eternal run and an assured market not just in India, but also abroad, where we have brought out most of our shows on DVDs and are now also packaging the music.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
