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Cox launches cable TV app for iPad that learns what users like to watch

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MUMBAI: Cable companies have been rolling out their own apps for years now.

But Cox Communications’ new Contour experience, which incorporates a tablet app, aims to go beyond the usual offerings with a suggestion engine that learns what you like to watch, viewer profiles for up to eight people and the ability to watch different channels on the tablet and television.

Cox director product marketing Bruce Berkinshaw said the company didn’t construct Contour to fit its own notions of how to surf cable channels. Instead, the app was designed around how customers want to use it.

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Support for other tablets is expected by the end of the year.

Cox Communications unveiled Contour earlier this month nationwide, and the app was downloaded more than 10,000 times in the first week.

The app, which is designed to work on the same network as the DVR, works by overlaying a transparent menu over a live feed of a preview channel.

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The main menu offers access to on-demand content, links to channel-based apps like CNN or ESPN and a selection of suggested channels based on the preferences and viewing habits of the person using the Contour app.

Users can search for shows using a traditional program grid, a keyword search or a scrolling list of channels near the current preview channel. Tapping on a program will instantly bring up more information about it as well as the options to record it on the DVR or add it to a watch list.

The currently playing channel on the app can even be changed like a traditional remote control by swiping up or down. When the user is ready, the app can change the TV’s channel to match the channel on the tablet.

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The new DVRs can record up to six shows at once and have two terabytes of storage, or 1,000 hours of programming. Berkinshaw said the DVRs can be networked, allowing customers with two networked DVRs to record up to 12 channels at once.

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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