News Broadcasting
Corona-driven lifestyle changes to drive temporary home entertainment paradigm
MUMBAI: The continued escalation of Coronavirus worldwide will continue to have a major impact on the global entertainment sector; major movie theatrical releases are being postponed, theme parks are closing, music concerts/theatre shows postponed and TV show production, particularly those with live audiences scaled back or cancelled/delayed. In addition, numerous major sports leagues and events have been suspended, providing broadcasters with major headaches.
As a result, consumers will have limited options or desire to attend out of home entertainment experiences, whilst TV schedules could be left with gaping holes to fill, particularly for sports, but live/near-live prime time TV slots and late shows are also being impacted, or at least formats having to be seriously reviewed, according to Futuresource’s Living With Digital survey.
Couple this with an increasing emphasis to stay at home and travel bans, does this provide a highly unusual opportunity for the home entertainment industry? Whilst the word “opportunity” is used lightly, particularly as home entertainment companies are being impacted in numerous ways, pre-recorded home entertainment is likely to see a surge in viewing, particularly across digital platforms.
With consumers having more time at home and viewing options reduced, subscription video on demand (SVoD), catch-up TV services and transactional digital video services are well positioned to benefit in both an increase in engagement and potential new user uptake.
Premium digital video viewing behaviour is well established. Around two-thirds of US households now have at least one SVoD service, with this figure around half in the UK. “Service stacking” (taking more than one service) is now commonplace, with the average US SVoD household set to take around 3 services by the end of 2020, with this closer to 2 in the UK.
Futuresource’s Living With Digital survey suggests that strong momentum in SVoD subscription uptake in 2019 is set to continue into 2020. Whilst service churn will be evident, most SVoD subscribers say they won’t cancel their service in 2020 and over one-third of SVoD subscribers say they will take at least one more service in 2020. This figure skews even higher amongst those with 3 or more services already, indicating most consumers are not yet suffering from subscription fatigue. This positive momentum could be unexpectedly assisted by a (hopefully) temporary change in consumer lifestyle during the virus outbreak.
The “hot” service in the home entertainment industry continues to be Disney+. It is set to launch across key European markets on March 24 and went live, albeit for a short time, early in India this week. The outbreak may well provide a further boost to its initial subscriber numbers, which could exceed 10 million in these markets during the course of 2020. It could also keep the momentum in existing launch markets, particularly the USA, helping reduce churn whilst attracting new, perhaps previously undecided consumers. In response to the current situation, Disney has added Frozen II to its Disney+ library just a few weeks after its home video release. This is unprecedented for a title of its magnitude and will undoubtedly attract new subscribers and keep existing monthly subscribers sticky. Free trials for Netflix, Disney+ and other services amongst current non-subscribers could see a rise, particularly as consumers worry about their personal finances.
Separately, Netflix has already become the de-facto SVoD service for many consumers in leading markets and could see its loyalty strengthened with existing customers whilst the impressive momentum experienced in the likes of Germany and France will be helped. Any uplift in subscriber numbers as a result of the virus would be felt outside of the USA. However, as with other entertainment services and content holders, uncertainty around potential production delays will be a concern.
Transactional digital video services could also benefit. With titles typically launched around three months after cinema, in the short term, digital sales and rentals of major movie releases in this window could receive a boost. Positioning on device/TV home screens and digital retailers would become increasingly paramount for these titles, especially against the backdrop of SVoD and other on demand options.
However, the postponement of key theatrical releases will have adverse impact on this sector in 2020, high profile new instalments from the Bond and Fast & Furious franchises are unlikely to witness a home entertainment release in 2020.
The unprecedented scenario has already seen the likes of Telefonica offer SVoD services and improved broadband for free to existing customers. Could we see the home entertainment industry also provide more unorthodox short-term alternatives to consumers to watch brand new, early release or otherwise delayed movies at home? For context, the crisis in China saw box office down almost $2 billion in the first 2 months of 2020. Vertically integrated companies such Comcast/Sky/NBC Universal are arguably well positioned to experiment with this.
Away from new release titles, it may be an opportunity to promote the wealth of older, library digital retailers have to offer. Curated campaigns such as “watch the classics you never got round to” or “revisit your favourite 80’s movies” may appeal to both casual and heavy movie enthusiasts who now have more time on their hands. However, the longer the crisis continues, consumers may look to lower cost, higher perceived value options.
Some consumers may also feel compelled to revisit their DVD/Blu-ray catalogue, whilst this isn’t necessarily a direct revenue driver, it may well help re-ignite a passion amongst lapsed users, once the virus has past.
The crisis also brings into light “The Battle for the Living” room, as discussed in Futuresource’s December 2018 report, which continues to be highly relevant today. As short-term consumer engagement spikes, which platform and devices will they use and what flaws will become apparent? Consumers could become acutely aware of the need for pan-service search and navigation, making the requirement for a “super aggregator” even more pertinent than previously.
Whilst the above is largely speculative, the crisis and uncertainty surrounding it will require entertainment companies to quickly evaluate alternative programming and release options, the likes of which we may never have seen before.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
