News Broadcasting
Comscore ranks India Today Group at No.1 in video news streaming
Mumbai: As the nation’s top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today Group has persevered in outshining the competition on its relentless journey.
As per the Comscore Videometrix MultiPlatform Report for July 2022, the media giant tops the rankings list with a digital viewership of 98,600 in the streaming video attribute of the news/information streaming ranked category.
This development showcases the group’s focus on constantly innovating and servicing its trusted viewership base in the digital ecosystem.
The India Today Group’s enormous success can be attributed to its strategy of emphasising video, being strong on mobile, and making sure it has a strong social media presence and ranks at the top of YouTube, Facebook, Instagram, and Twitter.
In the Comscore Videometrix MultiPlatform Report for July 2022, the India Today Group tops the charts by over 15,000 points, beating Times Internet (83,000), Network18 (79,000), and ABP News on YouTube (73,000) by a distance.
The group’s multiplatform products have had enormous success, which can be credited to its strengths in mobile, video, and social media, and to being the most popular brand on YouTube, Facebook, Instagram, and Twitter.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
