Kids
ComicCon & Woodland ride on the Halloween bandwagon
NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.
Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.
It started with the rolling out of a spooky image with the message ‘Do Not ReTweet.’ This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.
Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 – 25 through the festival of Halloween.
The video can be seen here: https://www.facebook.com/woodlandadventure/?fref=nf
The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.
The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.
In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their “creepiest-best” at the Goosebumps Halloween Party at Sante Bar.
The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.
A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.
The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
