English Entertainment
Comedy Central to screen ‘Suits’ premiere episode in Mumbai before US telecast
MUMBAI: Comedy Central is all set to create history in the English Entertainment space by screening the premiere episode of Suits on 27 January in Mumbai, which will be 12 hours before its original international airing.
Comedy Central will host the exclusive screening at Tilt All Day in Mumbai, wherein fans get a chance to watch the episode before anyone in the world.
After the shocking mid-season finale in which Mike gets arrested for fraud, Suits is all set to return to India from 31 January at 8 pm on Comedy Central.
“The men in Suits are back and this time we’ve got the upper hand, for the first time ever a select few in India will have the privilege of watching Harvey Specter, Mike Ross, upstage Louis Litt and the gang in an exclusive screening 12 hours prior to the US telecast. It’s going to be a special evening as true fans of Suitsalign to catch their favourite lawyers playing one hell of a power game. It is definitely an exciting event for us and I’m absolutely sure every single person at the screening is going to have a fabulous time,” said Viacom18 vice president and marketing head – English Entertainment Sabrin D’Souza.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
