iWorld
Comcast launches Eros Now app on X1 and Flex devices
Mumbai: Global media and technology company Comcast has announced the launch of Eros STX Global Corp’s OTT platform Eros Now on its X1 and Flex platforms.
The service replaces Eros Now SVOD product offering Xfinity customers the ability to stream high-definition, ad-free titles including films and original series. Eros Now’s catalogue with over 12000 titles features a range of South Asian language content in Hindi, Kannada, Marathi, Telugu, Tamil, and other regional languages.
“We are excited to bring Xfinity subscribers even more great international entertainment through our partnership with Eros Now. We are committed to expanding our offering of thousands of hours of premium South Asian movies, originals and music in high definition and multiple languages, as well as making it more easily accessible to our customers who can simply say ‘Eros Now’ into the Xfinity voice remote,” said Xfinity Consumer Services executive director – multicultural video & entertainment Keesha Boyd.
Eros Now CEO Ali Hussein added, “The US is the largest market for us outside India. With this partnership, Eros Now will further consolidate its position as a preferred platform for the consumption of Indian content.”
Xfinity customers can subscribe to the Eros Now app via their X1 TV Box or Xfinity Flex streaming TV Box, available for $4.99/month.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
