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Comcast in distribution pact with Fox Networks
MUMBAI: Comcast Corporation and Fox Networks (FN) have reached an agreement for a new distribution pact to deliver Fox Broadcasting’s (Fox) and Fox Television Stations’ (FTS) wide array of entertainment, sports and local news content to Comcast Xfinity TV customers across televisions, computers, smartphones, tablets, gaming consoles and internet-enabled televisions.
The renewal supports the companies’ mutual goal to deliver the most popular video content to customers across multiple platforms.
The agreement provides video service to nearly 22 million Xfinity TV customers of both live and on demand programming from 20 FTS broadcast stations (13 Fox and 7 MyNet) as well as FX, FX Movie Channel, SPEED, Fuel TV, Fox Soccer, National Geographic Channel, Nat Geo Wild, MundoFox, Fox Deportes, and Fox Business Network.
Financial terms were not disclosed. However, the agreement also includes a framework for both companies to continue to collaborate on new multiplatform offerings so that the companies can take advantage of new technologies and programming through the life of the deal, including Comcast’s advanced advertising and ad systems integration services.
There are also longer-term plans to make available next-day full episode streaming of select Fox programming online to authenticated Xfinity TV customers for viewing whenever and however they wish to access them.
In addition to live and on demand streaming, authenticated Xfinity TV customers will soon be able to access long-form, full episodes on Fox Now – a suite of TV apps across multiple digital platforms that are designed to provide Fox viewers with enhanced interactive and social capabilities around their favorite Fox shows.
“This unprecedented TV Everywhere agreement enables us to take advantage of the innovative technologies and platforms we’ve developed to deliver the best content to our customers,” said Greg Rigdon, EVP, Content Acquisition for Comcast Cable. “Together with Fox, thanks to the leadership of Peter Rice, Mike Hopkins and his team, for the first time we are unlocking the value of some of Fox’s best content by making it available to Xfinity TV customers through new applications and devices.”
Added Fox Networks President Distribution Mike Hopkins, “Neil Smit, Greg Rigdon and their team are on the cutting edge of the burgeoning ‘TV Everywhere’ space and were great partners throughout this process. This agreement will bring Fox’s brands and content to Xfinity TV customers on all platforms and we are excited to begin this journey with Comcast.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
