News Broadcasting
Combination of brand, process and team the real superstar: MK Anand
MUMBAI: The year is coming to an end on a satisfying note for the Times Network. 2017 threw up several challenges right from the start of the year with demonetisation, top-level changes in the editorial team and the tough competition between Times Now and the newly launched rival Republic TV, run by the Times’ former iconic anchor Arnab Goswami.
The two big events at the Times Network this year were the rebranding of ET Now from a full-time business news channel to a general news channel and the launch of Mirror Now. The former has broad-based itself beyond 5 pm in a bid to offer holistic news for business.
Times Network CEO & MD MK Anand says the channel has had a good streak lately. “It’s indeed a very satisfying December at the end of an eventful year with multiple challenges and multiple high points. The top-level change in Times Network’s editorial team last year pleasantly cascaded into a series of structural corrections unleashing innovation, synergy, asset optimisation and the sheer release of creative energy. The results are there for the world to see,” he says.
He highlights that digital will be a major thrust area for Times Now next year. Furthermore, the channel shifted its editorial team to Delhi in the second half of 2017 in order to centralise news operations.
Anand says that Times Now kept its primacy intact with style. “In spite of some desperate stunts by competition, India’s No 1 English news channel majestically marched along. Not once missing step,” he states. In the midst of the news hullabaloo, it launched and stabilised Times Now HD. “With that, we effectively proved that the combination of brand, process and team is the real superstar,” he adds.
For ET Now, the channel came up with an exciting developmental debate concept. The concept puts a new responsibility on the team to focus on areas that lead to India’s growth and give direction to the economy.
The same team, using almost entirely in-house resources, gave birth to Mirror Now in the middle of the battleground that 2017 was. The new channel climbed up the charts and carved a clear and differentiated niche for itself with reach/ viewership comparable with other major English news brands. It has also thrown up an extremely promising primetime star. “Mirror Now’s steady growth will upset the order in 2018 and I look forward to it being India’s second rank English news brand,” he adds.
Anand expects the news genre to be more active and exciting in 2018. “And with better market conditions, now that GST and demonetisation are behind us, the overall English and news space is poised for a truly great ride through the new year,” he predicts.
Also read:
Times Network hosts Digital India Summit and Awards 4.0
Times Now leadership continues, new launches notwithstanding, says MK Anand
ET Now revamps to offer both, business and general news
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
