News Broadcasting
Columbia Crenamed for Sony brand fit
CULVER CITY, CALIFORNIA: In a strategic move aimed at capitalising on the overall strength of the Sony brand, Sony Pictures Entertainment has renamed its domestic and international television operations. “Columbia TriStar Domestic Television (CTDT) and Columbia TriStar International Television (CTIT) will now operate under the names Sony Pictures Television (SPT) and Sony Pictures Television International (SPTI) respectively,” says Sony Pictures Entertainment, chairman and CEO, John Calley.
“By more closely aligning our television operations with the Sony name, we will be able to leverage the power of one of the world’s most recognised and respected brands.This move further enforces our commitment to television production, distribution and syndication around the world,” says Calley. write story here
Currently, SPE’s television divisions produce or distribute approximately 60 programs worldwide, spanning all formats and genres with local programming in eight languages. SPE also grants licensing rights to its large library of television programs and motion pictures to network affiliates and independent stations in the United States and to international television stations and other broadcasters throughout the world.
Sony Pictures Television International (SPTI) has over 30 channels which reaches more than 140 million viewers worldwide. SPTI has offices in France, Germany, Hong Kong, India, Mexico, Spain and the United Kingdom. It currently oversees production in eight countries, yielding some 2,300 hours of television. SPE’s television library includes over 35,000 television episodes, 275 television series and more than 22,000 episodes of game show programming from 50 years of television history, including such TV classics as, The Three Stooges, I Dream Of Jeannie, Bewitched, All In The Family, The Jeffersons, Charlie’s Angels, Diff’rent Strokes and Married … With Children.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.







