News Broadcasting
Columbia Crenamed for Sony brand fit
CULVER CITY, CALIFORNIA: In a strategic move aimed at capitalising on the overall strength of the Sony brand, Sony Pictures Entertainment has renamed its domestic and international television operations. “Columbia TriStar Domestic Television (CTDT) and Columbia TriStar International Television (CTIT) will now operate under the names Sony Pictures Television (SPT) and Sony Pictures Television International (SPTI) respectively,” says Sony Pictures Entertainment, chairman and CEO, John Calley.
“By more closely aligning our television operations with the Sony name, we will be able to leverage the power of one of the world’s most recognised and respected brands.This move further enforces our commitment to television production, distribution and syndication around the world,” says Calley. write story here
Currently, SPE’s television divisions produce or distribute approximately 60 programs worldwide, spanning all formats and genres with local programming in eight languages. SPE also grants licensing rights to its large library of television programs and motion pictures to network affiliates and independent stations in the United States and to international television stations and other broadcasters throughout the world.
Sony Pictures Television International (SPTI) has over 30 channels which reaches more than 140 million viewers worldwide. SPTI has offices in France, Germany, Hong Kong, India, Mexico, Spain and the United Kingdom. It currently oversees production in eight countries, yielding some 2,300 hours of television. SPE’s television library includes over 35,000 television episodes, 275 television series and more than 22,000 episodes of game show programming from 50 years of television history, including such TV classics as, The Three Stooges, I Dream Of Jeannie, Bewitched, All In The Family, The Jeffersons, Charlie’s Angels, Diff’rent Strokes and Married … With Children.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
