GECs
COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli
Mumbai: This Holi sparked celebrations that are unique and innovative! Viacom18’s flagship Hindi entertainment channel COLORS hit a hatrick, marking their third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for an unforgettable #FansWaliHoli campaign, powered by cutting-edge generative AI technology. This initiative delivers a personalized and interactive Holi experience for the fans, unprecedented in its scope.
This festive campaign, brought to life by Viacom18’s Network Branded Content in collaboration with Wavemaker India, empowers fans to create personalized Holi posters featuring their favorite celebrities: Karan Kundrra (Actor), Kanika Mann (Actor), Harsh Gujral (Comedian), and Raj Barman (Singer). Through an interactive microsite (www.becausemenwillbemen.com), fans can effortlessly select their preferred artists and generate custom posters with playful messages, encapsulating the essence of the vibrant festival of Holi, all while staying true to the brand ethos. These posters are then conveniently delivered to users’ WhatsApp for easy sharing with loved ones or posting on social media.
Vivek Mohan Sharma – Head, Branded Content, Viacom18 commented on the campaign, “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favorite COLORS stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”
Ishwindar Singh, Pernod Ricard India said, “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colors, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker & Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi..
Shekhar Banerjee, Wavemaker India said, “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”
The campaign kicked off on 22 March and will run till 31 March.
Purane Holi wishes ko kaho bye bye! And wish your friends & loved ones in a unique way this Holi by creating a personalized poster with Seagram’s Imperial Blue Packaged Drinking Water and Colors TV. Watch this video and find out how. pic.twitter.com/rYhTf0Dkov
— ColorsTV (@ColorsTV) March 21, 2024
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
