GECs
Colors to strengthen weekend programming with ‘Comedy Nights Bachao’
MUMBAI: All India Bakchod’s (AIB) roasting session might have raised many controversies earlier this year, but it did introduce India to a new kind of comic genre – ‘insult comedy.’ And now popular Hindi GEC is ready to take up the challenge of bringing this genre to national television through a new show called Comedy Nights Bachao, which is an extension of the Comedy Nights franchise.
Produced by Optimystix, the show will take jibes at famous and infamous celebrity guests at the hands of actor-comedian jodis through acid-tongued humour. The funny panel of comic assassins will descend on television screens from 5 September, every Saturday at 10 pm on Colors.
Colors CEO Raj Nayak said, “They say comedy is a serious business and we have realised it is indeed a serious one. As a progressive channel we keep a tab on the evolving taste of our viewers and thus have identified the various elements of hilarity that makes them tick. Through Comedy Nights Bachao, we are foraying into a new genre of comedy, which is getting extremely popular. With this new brand of humor, we hope to redefine the comedy genre altogether.”
Every week Comedy Nights Bachao will bring together celebrity guests whose feelings, personality traits will be ripped apart through tongue-in-cheek punch-lines, poking fun at their personal lives and public image. The roasting burns will be served by comic crusaders teamed together as five jodis – Krushna Abhishek, Sudesh Lahiri and Sara Khan; Bharti Singh, Karan Wahi and Pritam Singh; Anita Hassanandani and Mubeen; Shruti Seth and Shakeel Siddiqui; and Pooja Bose and Naseem Vicky.
Elaborating on the show’s format, Colors programming head Manisha Sharma said, “There is a whole new rapidly-developing genre of insult comedy, which has been grabbing eyeballs lately. Through Comedy Nights Bachao, we are looking forward to curate a daring enterprise adding a new dimension of wit. We will be putting an eclectic mix of celebrity guests in the spotlight as actor-comedian jodis target them with carefully put together comic gags while raising the laughter quotient on a weekly basis.”
Optimystix Entertainment India producer Vipul D Shah added, “Distinctive and sustained comedy is our strength at Optimystix. Comedy Nights Bachao is a unique show and will prove to be an extremely entertaining one.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
