GECs
Colors to launch two shows from Balaji Telefilms’ stable in March
MUMBAI: Colors is all set to launch two new shows called Kasam and Box Cricket League (BCL) in March from Balaji Telefilms.
While the reality show BCL will begin from 5 March, the fiction Kasam will kick-start from 7 March.
As reported earlier by Indiantelevision.com, Balaji’s another popular show Meri Aashiqui Tum Se Hi has paved the way for the new offering Kasam. The show will be aired from Monday to Friday and has been slotted in the 10 pm time band.
Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will go off air on 19 February. As a result of this, Colors has extended its other fiction series for one hour till the time Kasam launches.
Colors’ other offering in the non-fiction space is BCL season 2 is co-produced by Balaji Telefilms and Marinating Films. It can be recalled that the first season of the property was aired on Sony Entertainment Television in 2014.
Season 2 of Box Cricket League will be a six-month long reality show with a stellar line up of 200 celebrities in 10 teams. The one and a half hour show will be aired on Colors and Colors HD every Sunday at 4.30 pm with a repeat telecast on Rishtey.
Additionally, Colors’ flagship talent-based reality show India’s Got Talent is all set for another season. The channel has already started auditioning for its seventh season. While Colors has not yet confirmed an official launch date, the show is slated to launch sometime in April.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
