GECs
Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural
MUMBAI: Continuing its reign over the HSM market four weeks in a row, Colors lead Hindi GEC genre across urban and rural markets combined. It also topped the urban-only list.On the other hand, Sony Pal overtook Zee Anmol and became the number one watched Hindi GEC channel in rural India.
Hindi GEC
Colors maintained its leadership position with 638344 Impressions (000s) followed by Star Plus on second position with 597790 Impressions (000s). Sony Pal has climbed up to the third spot with 470891 Impressions(000s) as Zee TV slipped to fourth in the list with 435915 Impressions (000s)
Zee Anmol retained fifth position with 435662 Impressions (000s). Sony Entertainment Television takes over the sixth spot earlier occupied by its sister channel Sony Sab. SET has scored 409301 Impressions (000s), while Star Utsav, which follows it at 7th spot has recorded 398716 Impressions (000s).
Rishtey retained its eighth spot with 380487 Impressions (000s). Life Ok upped one spot to ninth with 376803 Impressions (000s) while Sony Sab dropped drastically to tenth spot with 365226 Impressions (000s).
Hindi GEC Rural
Viewers have crowned Sony Pal as the leader in the rural market with 343280 Impressions (000s) followed by Zee Anmol with 331554 Impressions (000s). Star Utsav regained third spot with 305659 Impressions (000s) as Rishtey dropped to fourth position with 290181 Impressions (000s).
Colors bagged fifth spot with 207719 Impressions (000s). Star Plus stood at sixth spot in Rural HSM with 196443 Impressions (000s) followed by Zee TV at number seven with 182881 Impressions (000s). Like OK climbed one spot at eighth spot with 137922 Impressions (000s)as Big Magic dropped to ninth with 124137 Impressions (000s). Sony Entertainment stayed at tenth spot with 121574 Impressions (000s).
Hindi GEC Urban
Colors was yet again the number one channel in Urban Hindi GECs genre with 433668 Impressions (000’s) followed by Star Plus on second with 401346 Impressions (000’s). Sony Entertainment Television jumped to third spot with 287727 impressions (000s) and Zee TV stood at number four with 253034 Impressions (000s).
Sony Sab was at fifth spot with 252499 Impressions (000s). Life Ok took over the sixth spot with 238881 Impressions (000s) as &Tv retained its number seven spot with 144128 Impressions (000s).
Sony Pal, Zee Anmol and STAR Utsav grabbed the last three spots with 127610 Impressions (000s),104107 Impressions (000s) and 93057 Impressions (000s) respectively.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
