GECs
Colors launches Sasural Simar Ka season 2
MUMBAI: After keeping the audience entertained for seven long years, Colors' milestone show Sasural Simar Ka is set to return with the second season . In an all-new avatar, the show will chronicle the life of new (Choti) Simar (played by Radhika Muthukumar), who aspires to become a singer but her life takes an unexpected turn when she crosses path with Badi Simar (played by Dipika Kakar) and Geetanjali Devi (played by Jayati Bhatia). Produced by Rashmi Sharma Telefilms, Sasural Simar Ka 2 will premiere on 26 April 2021 and air every Monday to Saturday at 6.30 pm on Colors
A simple yet resilient girl, Choti Simar is the youngest of the siblings grown up in the shadow of her sisters. Much like Badi Simar, she is rooted in her values and principles, but she is a present-day girl, ambitious, and dreams of making her mark in the field of music. On the other hand, Geetanjali Devi belongs to the old school of thought and is seeking for an unambitious girl for her grandson Aarav (played by Avinash Mukherjee) who is willing to put her family above her dreams. She gives the responsibility to Badi Simar to scout for a suitable match and her quest leads her to Choti Simar who is ideal yet different from Geetanjali Devi’s expectations. As their lives get interwoven and their ideologies clash, thus begins Choti Simar’s journey, of discovering a new life and relationships.
Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “At Colors, we truly believe that stories have the power to bring comfort, even more so in these tough times. As the nation continues to fight the pandemic, we at Colors are constantly working towards bringing the best of entertainment for our viewers while ensuring the safety of our cast and crew. We are very happy to bring back the second season of our iconic show Sasural Simar Ka with a new storyline, old and new characters, and also strengthen the early prime time 6.30 pm slot.”
Viacom18 chief content officer Manisha Sharma said, “Sasural Simar Ka has been one of our marquee shows that tasted immense success and became an audience favorite. We are very excited to return with the second season and take the legacy of the show forward with the story of new Simar. As the story evolves, we will see the new Simar, who resonates with old Simar’s ethos, fighting against odds, tackling different ideologies, and setting out on a new journey. We are extremely happy to have Dipika Kakar and Jayati Bhatia back on the show who in every true sense contributed to the show’s success. As we renew our partnership with Rashmi Sharma Telefilms, we look forward to creating history once again.”
Producer Rashmi Sharma said, “We began the journey of Sasural Simar Ka a decade ago and every time its mere mention leaves us nostalgic. The memories and success of the show are still etched in our minds and I am delighted to bring back the show that is so close to my heart. In the new season, we will introduce the audience to the new Simar played by Radhika Muthukumar and showcase her journey. It is so great to reunite with Dipika Kakar and Jayati Bhatia who have become synonymous with the show and we are having a wonderful time shooting in Agra. I hope that like Season 1, we are able to rewrite the success and win audience love.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
