GECs
Colors firms up weekend programming with ‘Naagin’ at 8 pm
MUMBAI: After launching the new season of Bigg Boss, Colors is gearing up to firm up its weekend programming with the launch of another show titled Naagin. Starting from 31 October, the show will be aired on Saturday and Sunday at 8 pm.
It will replace the channel’s celebrity talk show The Anupam Kher Show- Kuch Bhi Ho Sakta Hai at 8 pm hosted by Anupam Kher.
The concept of Naagin is not new to India. There have been multiple movies based on the Ichhadhari Naagin like the Sridevi starrer Naagin, Nagina, Sheshnaag and more recently – Mallika Sherawat’s Hiss.
Moreover, in 2007 Zee TV launched a show on the same concept titled Naagin – Waadon Ki Agnipariksh, which was produced by AK Films. The series ran for three years and completed 219 episodes.
How Colors’ new television offering brings about differentiation from what has already been tried before will be interesting to see.
Produced by Balaji Telefilms, Naagin is based on the snake that changes her form according to will. The promos of the show are already on air.
On other Hindi general entertainment channels (GECs) Colors’ weekend show Naagin at 8 pm slot will be pitted against &TV’s game show Deal or No Deal hosted by Ronit Roy, which airs at 8 pm on Saturday and Sunday, Zee TV’s Neeli Chatri Wale, Star Plus’ new show Aaj Ki Raat Hai Zindagi (AKRHZ) with Amitabh Bachchan as the host, Life OK’s Dafa 420 and Sab’s Police Factory. On the other hand, Sony Entertainment Television airs Hindi movies from 8 pm on Saturday and Deva Shree Ganesha on Sunday.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
