GECs
COLORS becomes the No 1 Hindi GEC; breaks multiple records
Mumbai: With 234GRP, Viacom18 owned COLORS has become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers keenly follow.
In a year that saw Hindi GECs fuel overall television viewership resurgence, COLORS has emerged as the most substantial contributor to this progress having, itself, marked an astounding 85 per cent growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal. Interestingly the channel’s impressive lead of 37 per cent over its closest competitor in megacities and 16 per cent lead in the 15+ HSM 1Mn+ segments solidify its appeal to advertisers as these markets form the bulk of the consumption territories for a vast majority of brands across industries.
COLORS’ current market share of 27.9 per cent is the highest the channel has achieved in 12 years. The channel also achieved an overall reach of 52 Mn, extending its lead for the 44th week now, going 16 per cent ahead of its closest competitor. Furthermore, COLORS has also achieved an astounding 114 per cent growth in Prime Time since the beginning of the financial year (HSM Urban 15+, wk3 2024 vs wk14 2023)
Since July 2023, COLORS has been steadily diversifying its content offering – from top rated mythological saga Shiv Shakti – Tap Tyag Tandav to marquee reality shows like BIGG BOSS and Khatron Ke Khiladi to audience favourite social drama Doree to love stories like Neerja Ek Nayi Pehchaan and Chad Jalne Laga and family dramas like Parineeti, the channel has captivated audiences with compelling storytelling and strong characters. The channel’s success is further enriched by standout shows such as Udaariyaan, Mera Balam Thanedar and Suhaagan, each making substantial contributions to the viewership growth.
With an impressive lineup of new shows slated to launch later this month, COLORS looks set to keep the forward momentum going strong. From the love story Qayamat Se Qayamat Tak to historical drama Pracchand Ashok to family drama Mangal Laxmi to reality show Dance Deewane, the channel will be launching 4 new shows in a variety of genres within the next 1 month. Buoyed by the emphatic growth of COLORS at 84 per cent, the entire Hindi GEC category has clocked a robust 21 per cent growth which in turn has led to the entire TV viewership growing, a fact recently underlined by IBDF.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
