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Colors Bangla Cinema’s ‘Filmy Fulki’ festival: A resounding success!

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Mumbai: Launched on 1 December 2023, Filmy Fulki, a month-long extravaganza on Colors Bangla Cinema, has met with overwhelming response from the audience. The festival promised a spectacular journey featuring the biggest stars from Bengal and has lived up to expectations, making it a superhit among viewers.

Turning Colors Bangla Cinema into the premier hub for Bengali movie enthusiasts, the daily 1:00 PM Dumdar Dupur time slot provides audiences with an exhilarating experience of Filmy Fulki. This festival not only celebrates Bengali cinema but also reinforces the channel’s unwavering dedication to delivering high-quality entertainment.

Upon receiving overwhelming love and response from the dedicated viewers, Colors Bangla Cinema is excited to announce that Filmy Fulki will now continue to enchant audiences until 14 January 2024. This extension is a testament to the festival’s success and its role in providing TV viewers with an unmatched cinematic experience.

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As the festival moves forward, immerse yourself in the continuous streak of winter thrills with iconic movies such as:

1.   ‘Le Halua Le’ starring Mithun Chakraborty, Payel Sarkar and Soham Chakraborty

2.   ‘Mahaguru’ starring Mithun Chakraborty, Jisshu Sengupta and Debashree Roy

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3.   ‘Sangee’ starring Jeet and Priyanka Upendra

4.   ‘Poran Jaye Joliya Re’ starring Dev and Subhasree Ganguly

5.   ‘Bandhan’ starring Jeet and Koel Mullick

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The festival has been supported by a robust 360° marketing campaign, captivating audiences through cross-channel promotions, on-ground activations, and engaging social media content.

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Movie Channels

Zee5 launches five free FAST channels on Samsung TV Plus India

New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.

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MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.

The five channels now live are:

Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.

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Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”

Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”

The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.

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In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.

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