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Colors Bangla Cinema’s ‘Filmy Fulki’ festival: A resounding success!

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Mumbai: Launched on 1 December 2023, Filmy Fulki, a month-long extravaganza on Colors Bangla Cinema, has met with overwhelming response from the audience. The festival promised a spectacular journey featuring the biggest stars from Bengal and has lived up to expectations, making it a superhit among viewers.

Turning Colors Bangla Cinema into the premier hub for Bengali movie enthusiasts, the daily 1:00 PM Dumdar Dupur time slot provides audiences with an exhilarating experience of Filmy Fulki. This festival not only celebrates Bengali cinema but also reinforces the channel’s unwavering dedication to delivering high-quality entertainment.

Upon receiving overwhelming love and response from the dedicated viewers, Colors Bangla Cinema is excited to announce that Filmy Fulki will now continue to enchant audiences until 14 January 2024. This extension is a testament to the festival’s success and its role in providing TV viewers with an unmatched cinematic experience.

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As the festival moves forward, immerse yourself in the continuous streak of winter thrills with iconic movies such as:

1.   ‘Le Halua Le’ starring Mithun Chakraborty, Payel Sarkar and Soham Chakraborty

2.   ‘Mahaguru’ starring Mithun Chakraborty, Jisshu Sengupta and Debashree Roy

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3.   ‘Sangee’ starring Jeet and Priyanka Upendra

4.   ‘Poran Jaye Joliya Re’ starring Dev and Subhasree Ganguly

5.   ‘Bandhan’ starring Jeet and Koel Mullick

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The festival has been supported by a robust 360° marketing campaign, captivating audiences through cross-channel promotions, on-ground activations, and engaging social media content.

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Movie Channels

Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee

Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.

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Ek Deewane Ki Deewaniyat

MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.

Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.

The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.

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Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”

Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”

Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”

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So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.

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