News Broadcasting
Coca Cola launches national ‘Skoch Coca-Cola Challenger Water Management’ award
Award to honor exemplary work in the field of Water Conservation and Management
Follows World Water Day where Union Water Minister Prof. Saif-Ud-Din Soz released film on water titled “Harness the Flow”
- Coca-Cola India announces ‘Skoch Coca-Cola Challenger Water Management’ Award for excellence in Water Conservation and Management by individuals, NGOs, Corporates, Institutions or even Panchayats following World Water Day
- The launch was carried out by Hon’ble Union Minister for Water Resources, Prof. Saif-Ud-Din Soz
- Coca-Cola India to commission 40 new projects in the country this year – Continues with its efforts of Public-Private Partnership for Community Development
- Launches a Film on Water Conservation “Harness The Flow”
New Delhi, March 25th , 2006: Coca-Cola India, launched the ‘Skoch Coca-Cola Challenger Water management’ award in continuation to its World Water Day celebrations. This award will aim at acknowledging individuals, NGOs, Corporates, Institutions or Panchayats that have undertaken admirable work in the field of water conservation and management. This is taking forward from the message made clear by Union Water Minister Prof. Saif-Ud-Din Soz at the recent World Water Day celebration – Jal Tarang organized by FORCE, an NGO and Coca-Cola India in New Delhi.
The final award will be announced on the 28th of March 2006 and the winner would not only receive a citation, trophy and but also a cash prize at the culmination of one week long celebration of World Water Day by Coca-Cola India.
Speaking about the award Mr. Atul Singh, President & CEO, Coca-Cola India said, ‘Coca Cola India is committed to the cause of Water Conservation through Public-Private partnership. Honorable Minister for Water Resources urged us at WWD to institutionalize a process of recognizing people who contribute so much to excellence in Water Resources management. This is a step in that direction. We believe the Model adopted by Community Based Organizations and RWAs in this regard has delivered great results, and this award is an effort to recognize excellence in this sphere and further motivate other local communities to come forward to participate in this initiative.’
This follows the Jal Tarang Celebrations where Coca-Cola India and Union Water Minister Prof. Saif-ud-din-Soz joined together with the community to acknowledge the need for the nation to acknowledge the water crisis facing us and took an oath to work towards bettering the situation. On the occasion the Minister also launched a Rain water harvesting system executed by Coca-Cola India in partnership with Gulmohar Club, New Delhi.
This RWH unit will haven the capacity to recharge over 3.72 million liters year after year. As a part of the celebrations he also launched a film on Water Conservation “Harness the Flow” produced by ‘Counterpoint’ in association with Central Ground Water Board and supported by Coca-Cola India. This film which delves on the problems of ground water and the methods to conserve it, has been telecast on Doordarshan and is planned to be telecast on national TV channels.
Speaking on the occasion, Hon’ble Union Minister for Water Resources, Prof. Saif-Ud-Din Soz, had said that fresh water is a global challenge and needs the urgent attention of all stakeholders. Although fresh water is a global challenge, the solution to this problem is local. It is heartening to note some path breaking initiatives on water, being taken by many NGOs & corporates in the communities in which they operate. I am specially appreciative of the efforts of FORCE and Coca-Cola India for taking the lead in this regard. I would also like to thank the Gulmohar Park Club and Central Ground Water Board for being able partners in this water conservation project.
Further, Coca-Cola India also flagged off several Water Harvesting initiatives on this day across the country including Mumbai, Varanasi, Jaipur, Bangalore and Hyderabad. The construction of Check Dams has been started in Vizag and Nalgonda among other water conservation projects at Neemam and Lucknow. All these projects have been initiated in association with local NGOs, State and District water management committees.
This year Coca-Cola India will commission 40 such units. The company already supports several such projects with 200 RWH structures in 17 states of the country including 50 RWH structures in Delhi. In Delhi alone, the existing RWH structures have the potential to harvest more than 100 million liters of water.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
