iWorld
COAI to review implications of SC judgement on Aadhar linkage with sim
MUMBAI: On Wednesday, the five judge bench of Supreme Court struck down Section 57 of the Aadhaar Act while upholding the constitutional validity of the scheme. It has led to a big no to compulsory linkage of mobile phone numbers to the unique identification number. In response to the verdict, Cellular Operators’ Association of India (COAI) Wednesday said it will examine and assess implications of the Supreme Court judgement.
Section 57 of Aadhaar act permitted private entities like telecom companies and banks to use Aadhaar data.
“We respect the Aadhaar verdict of the Supreme Court, the apex court of India. We are going to review the judgement and its implications. We shall await further orders and instructions from Department of Telecom,” COAI director general Rajan S Mathews said in a statement. He also added COAI member operators as will definitely comply with the law.
Justice Chandrachud while reading out the judgement said linking Aadhaar with mobile poses threat to autonomy, dignity and privacy. He added though the aim might be legitimate but the means to achieve that aim cannot be lopsided. He also directed the telecom service providers to delete the data they had collected from users.
As per an Economic Times report, a BSNL official said removing consumer data, if required, won’t be a huge problem as it is largely a software driven function. However, individual telco operators are awaiting a communication from the Department of Telecommunications (DoT).
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
