News Broadcasting
CNN scores with air travelers
CNN International has another set of numbers to thump its chest about. The International Air Travelers survey (IATS Asia 7) – conducted by the European Data & Research Ltd (EDR) between March and April 2000 in the international departure/gate areas of ten major airports in Sydney, Melbourne, Manila, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Seoul, Singapore and Taipei – has revealed that CNN reaches more than twice the number of international air travelers than its nearest rival the Beeb.
The survey shows that CNNI reaches 37 per cent of international air travelers on a weekly basis as against BBC World’s 19 per cent and CNBC Asia’s 15.4 per cent. IATS Asia 7 also confirmed that CNN International reaches 50 per cent of all senior business executives surveyed, the CNN press release states.
“This is a very positive result for CNN International. (It) endorse(s) our investment in regionalisation, which has meant a significant amount of extra spending to increase the localized content available to our viewers, ” says CNN International managing editor, Asia Pacific Bill Baggitt.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
