News Broadcasting
CNN goes green in hunt for environmental solutions
MUMBAI: The G8 Summit will take place next month in Hokkaido, Japan where global warming and climate change are high on the agenda. In the run up to this, news broadcaster CNN International will air the programming initiative Going Green: Search for Solutions from 30 June – 6 July
The world’s first ‘ecopolis’ in the UAE, ‘vertical farms’ in rundown NYC buildings, Italian ‘smog-eating cement’ and British ‘carbon neutral beer’ are some of the initiatives highlighted.
The channel says that this initiative represents its most comprehensive assessment to date of environmental threats and solutions in five distinct areas: Energy (30 June), Green Living (1 July), Food and Water production (2 July), Business/Innovation (3 July) and Transportation (4 July).
CNN orrespondents will report live from five continents, harnessing resources from the network’s 30 international bureaus.
A component of Going Green: Search for Solutions engages viewers and users to share their own ideas and personal accounts of how they make the world a ‘greener’ place to live. Contributors of videos, photos, audio or text to www.iReport.com may see the material they submit appear on a CNN network or at CNN.com.
An online special at www.cnn.com/goinggreen features exclusive video and in-depth coverage tracking the environmental footprint left behind by citizens of the world. There will be exclusive online daily reports from CNN International correspondent Hugh Riminton.
To further promote CNN’s green message, the network will implement a marketing campaign, Recycling is a Beautiful Thing. Sending an emphatic message that the world today needs creative solutions to environment problems that can no longer be ignored, CNN will exhibit an art piece, the Tiger, created entirely with waste material in Mumbai at Institute of Contemporary Indian Art, and will be open for public viewing from June 30 to July 10. Created by contemporary artist Suryakant Lokhande, this art piece juxtaposes two key environment issues and translates them into an art form: one, an endangered species (the Tiger) and the other is the ever growing ‘giant’ named trash produced everyday, a serious environmental hazard that requires immediate control and management.
The art piece will be integrated into a marketing campaign and launched via print and online and through partner hotels and affiliates across Asia Pacific. The campaign will also be available on video sharing site youtube.com.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
