News Broadcasting
CNN asserts numero uno status in Asia
CNN has reason to rejoice. PAX 2001, the research study conducted by Asia Market Intelligence, has given CNN numero uno status among international news channels in Asia for the fifth consecutive year.
Viewing frequency for the news network has increased this year, with more viewers tuning in on a daily basis than in previous years, the study notes. The research results, released today, says CNN International reaches more business decision makers than all the other major international news channels combined. Quoting statistics, the study points out that the channel reaches 36 per cent of business decision makers in the week just ended, compared to 14 per cent watching BBC World and 13 per cent tuning into CNBC.
PAX 2001 is a syndicated cross-media survey, providing measurement of TV and print across major markets in Asia including Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore and Taipei. The report notes that over a third of CNN viewers watch the network every day and 38 per cent of business decision makers watch the channel daily.
Says an understandably delighted Turner International’s Asia Pacific senior VP Nick Morgan: “By providing targeted research, PAX 2001 is a very useful tool for advertisers as it gives marketers detailed profile information on business decision makers and affluent viewers in Asia. This year’s results reaffirm that CNN is the network of choice for these premier audiences, proving that our investment in delivering live breaking news and programming that is regionally relevant is a formula that works.”
The channel airs 32 hours of regional programming produced and broadcast from its multi-media newsroom in Hong Kong including Talk Asia, Asia Business Morning, Asia Tonight and Biz Asia.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
