News Broadcasting
CNBC Universe gears up for Budget 2007
MUMBAI: CNBC Universe gears up for the Budget with a line of special programming on the theme ‘OPPORTUNITY ECONOMY?’ But the emphasis is clearly on wooing the youth and family as the network ties up with Star Plus and MTV for its budget specific programming.
CNBC Awaaz ties up with Star Plus for Saas Bahu aur Budget where different stars from various soap families on Star Plus will join the anchors for an in-studio analysis of how the budget will affect each member of this fictional family. This show has been packaged as a dialogue between the various members of the families from popular tele-serials and tax experts.CNBC Awaaz and its editorial team will moderate this program
CNBC-TV18 and MTV tie up to bring Budget Fundas which will be telecast on both channels. The series is supposed to connect the youth with the Union Budget.
CNBC Awaaz budget coverage includes Aapke Sheher Main which will travel to five key cities across India taking stock of what investors expect. The Budget Express is a nationwide initiative tracking 32 cities. Both CNBC-TV18 and CNBC Awaaz will telecast the live uninterrupted coverage of the FM’s Budget Speech followed by a half hour interview with the FM.
The programming on CNBC-TV18 will also have short segments and vignettes such as Tax Minute, CEO Bites, If I were FM…?, Budget Factoids and What the World Thinks.
The theme of “Opportunity Economy?” will extend throughout the CNBC Universe including its web properties.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
