News Broadcasting
CNBC-TV18’s ‘Kiska Brand Bajega’ to feature musician Amit Trivedi in its next episode
MUMBAI: Network18’s English business news channel CNBC-TV18 is all set to feature music composer Amit Trivedi in its next episode of ‘Kiska Brand Bajega’. The channel had featured Bollywood actor and singer Ayushmann Khurrana in the inaugural episode of ‘Kiska Brand Bajega’ season 2.
The informal chat will see him talk about his journey and how he’s built a certain brand image in the industry. This will be followed by a panel discussion with experts who will share their industry perspective on brands and their strategies.
Some of the other stalwarts will be seen in the upcoming episodes are Jacquline Fernandes, Vidya Balan, Rohit Sharma and many more as we find out the formula behind their super hit brand journey.
The first season successfully garnered appreciation having featured renowned celebrities. The show pulled a wide set of audiences as it depicted the success stories of the most-recognised names and brands of the industry.
The second season of ‘Kiska Brand Bajega’ promises to showcase the inspiring stories of managing directors and C-suite experts/professionals from prominent brands across diverse industries by presenting a comprehensive intellectual experience, entertainment along with a deep dive into the world of brands.
CNBC-TV18 managing director Shereen Bhan states: “After a very promising season one, we bring back, a one-of-a-kind show that uncovers the journey of some of India's Biggest Celebrity Brands with sharp insight on marketing, communication and digital strategies.”
“The show brings together marquee Indian biggest celebrities like Ayushmann Khurrana, Rohit Sharma, Vidya Balan and many more with India’s biggest marketers to share their strategy for success. An interactive, engaging format, with a live studio audience, the show is fresh, fun and distinct,” she adds.
Industry veterans participating in the second season include, the likes of Shailesh Haribhakti, Chairman of Board, Blue Star Ltd, Ravi Santhanam, CMO, HDFC Bank, Asha Kharga, EVP & Group CMO, Axis Bank & Director on Board, Freecharge, Sujit Ganguli, CMO, ICICI Bank, Jatin Modi, Founder, Frog Ideas, Anurag Sachdeva, Director – India & South East Asia, Rovio Entertainment Ltd along with others.
The show has been conceptualised by the Business of Ideas. The season one ‘Kiska Brand Bajega’ witnessed personalities such as Madhavan Menon, Chairman & MD, Thomas Cook, Aparna Acharekar, Programming Head, Zee5, renowned screen, and stage personalities such as Boman Irani & Atul Khatri.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
