News Broadcasting
CNBC-TV18 to probe into consumers mind with Lessons in Excellence
MUMBAI: CNBC-TV18 will air the four-part series Lessons in Excellence that shares insights from management experts and marketers on the mantras of success in the Indian consumer market.
The series will focus on the transformation of the Indian buyer. It is based on the seminal work by market strategist Rama Bijapurkar, titled ‘We are like that only – Understanding the Logic of Consumer India.’
Lessons in Excellence will feature Bijapurkar and CNBC-TV18’s anchor Anuradha Sengupta with experts like Future Group CEO Kishore Biyani, ICICI Prudential MD Shikha Sharma, Bharti Airtel director (marketing and communication) Gopal Vithal and Employment Generation and National Innovation Foundation director Meera Shenoy.
The four-part series will air on Saturday at 1.30 pm and 11 pm, Sunday 10.30 pm and Thursday 7.30 pm.
CNBC-TV18 and CNBC Awaaz VP marketing Neel Chowdhury said, “India is in the midst of a consumption boom, where marketers and brands are jostling to corner greater share. This series will throw invaluable insights into this trend, both from a consumer as well as marketer perspective.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
