News Broadcasting
CNBC TV18, HUL partner to launch business challenge for B-Schools
MUMBAI: FMCG major Hindustan Unilever (HUL) and CNBC-TV18 have joined hands to launch “Lessons in Marketing Excellence.”
The joint initiative is aimed at increasing student-industry interaction and providing the students with a platform to showcase their intellect and thought process.
Students will showcase live projects, which will be administered by HUL and CNBC-TV18.
The programme will be launched across 12 premier B-schools in India including IIM Ahmadabad, IIM Bangalore, IIM Lucknow, IIM Kanpur, IIM Kolkata, IIM Indore, XLRI, Jamnalal Bajaj Institute of Management Studies, SP Jain Institute of Management and Research, National Institute of Industrial Engineering, Indian School of Business, and Faculty of Management Studies.
The winners of the challenge will get an opportunity of business leadership training at Hindustan Unilever, which also includes an international stint. Additionally, the winners will get a chance to be the guest editors for CNBC-TV18’s Storyboard.
‘Lessons in Marketing Excellence’ will aim at encouraging team work among the students while also bringing into fold their perspectives. The challenge will be assigned to each B-School in the form of a case study from selected industry verticals. Teams of 2-3 students will present innovative solutions to these case studies in the form of audio-visual presentation and an executive summary.
The best two teams from each B-School selected by their own faculty members will present to a jury consisting of senior representatives from HUL, CNBC-TV18, Mint and the industry.
The best two projects will then have to be presented to a final jury panel comprising advertising and marketing specialists and academicians in the grand finale.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
