News Broadcasting
CNBC TV18, HUL partner to launch business challenge for B-Schools
MUMBAI: FMCG major Hindustan Unilever (HUL) and CNBC-TV18 have joined hands to launch “Lessons in Marketing Excellence.”
The joint initiative is aimed at increasing student-industry interaction and providing the students with a platform to showcase their intellect and thought process.
Students will showcase live projects, which will be administered by HUL and CNBC-TV18.
The programme will be launched across 12 premier B-schools in India including IIM Ahmadabad, IIM Bangalore, IIM Lucknow, IIM Kanpur, IIM Kolkata, IIM Indore, XLRI, Jamnalal Bajaj Institute of Management Studies, SP Jain Institute of Management and Research, National Institute of Industrial Engineering, Indian School of Business, and Faculty of Management Studies.
The winners of the challenge will get an opportunity of business leadership training at Hindustan Unilever, which also includes an international stint. Additionally, the winners will get a chance to be the guest editors for CNBC-TV18’s Storyboard.
‘Lessons in Marketing Excellence’ will aim at encouraging team work among the students while also bringing into fold their perspectives. The challenge will be assigned to each B-School in the form of a case study from selected industry verticals. Teams of 2-3 students will present innovative solutions to these case studies in the form of audio-visual presentation and an executive summary.
The best two teams from each B-School selected by their own faculty members will present to a jury consisting of senior representatives from HUL, CNBC-TV18, Mint and the industry.
The best two projects will then have to be presented to a final jury panel comprising advertising and marketing specialists and academicians in the grand finale.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
