News Broadcasting
CNBC-TV18 employs Beehive’s digital logging system- TxLog
MUMBAI: The business news channel CNBC-TV 18 has now employed Beehive Systems’ tape-less digital video logging system – TxLog. The system will now replace the analog VTR-based logging system so far in use by the channel to store a sizeable capacity of financial video/data.
The digital logging system will be used by CNBC-TV18 for storing video files showing visiting analysts forecasting market/financial trends. These files would then be made available for immediate access and retrieval by the journalists at TV18’s portal moneycontrol.com, says a Beehive release.
According to the release, TxLog is a cost-effective solution for disk-based recording of video, text, and images that can be viewed on any standard PC using a web browser application like Internet Explorer. All recordings are segmented and indexed with metadata like time, place, channel and name attached automatically and are made available for remote browsing immediately.
The system allows multiple users to access the same video simultaneously as compared to analog tape-based storage where only one user can use a tape at one time, adds the release.
TxLog requires no quality check or maintenance as compared to VTR tapes that need constant maintenance, as data is prone to generational loss due to copying.
Besides these features, Beehive provided CNBC-TV 18 with a noteworthy customized feature, which will enable a moneycontrol.com journalist to view the video/file as well as type the report at the same time on the screen. This ‘view’ and ‘report’ feature is helpful for a journalist, as he would not have to go back and forth between the video and the report.
CNBC-TV18’s technology head, Piyush Gupta said, “We replaced our analog tape-based system with Beehive’s digital tape-based system as we were increasingly experiencing the operational and functional limitations of the analog system. The solution Beehive offered was meeting every requirement of a tape-less logging system – from storage to effortless access and retrieval to easy management to scalability. The superior compression used by TxLog offers a wide range of encoding bit rates, and hence provides greater flexibility to achieve the best possible combination of video quality and storage. To top it all, it’s cost effective, which makes it an extremely win-win solution for CNBC-TV 18.”
TxLog can be used in multiple scenarios depending upon the need of the broadcaster. Besides using it as a website content update solution as being used by CNBC-TV 18, it can also be used to log advertisements as an objective evidence of the ads displayed on air. Other usage is – monitoring the content/programmes of competitors by saving the whole programme and making it available on the PC, informs the release.
According to Beehive Systems’ vice president business development, Ajay Pal Singh, “It’s a matter of pride for us to be associated with CNBC TV18 for the third time now. We believe our digital storage system, TxLog will help CNBC-TV 18 equip its journalists with information at their fingertips and at the same time make the whole process of storing, preserving, moving and sharing content cost-effective and easy.”
With rapid application of computer technology in the broadcast industry, there is suddenly an increased focus on content or “asset management”. This is where Beehive’s TxLog comes in as a solution that meets the customers’ expectation of “information at the finger tips”.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
