News Broadcasting
CNBC TV18 and Awaaz to launch ‘Kaun Rahega Crorepati’
MUMBAI: The Star Plus’ Kaun Banega Crorepati (KBC) fever seems to be have transferred to the business news channels. In a unique proposition, CNBC TV18 and Awaaz will introduce Kaun Rahega Crorepati in the month of October.
Kaun Rahega Crorepati, a weekly show, will feature the winners of KBC2 along with their family. On this show, the winner will spell out his plan on where he would invest his money.
Why such a show? It is a platform wherein the viewers will be provided options on financial investments, says TV18 head marketing Ajay Chacko.
In the course of the audience based show, TV18 consumer and personal finance Vivek Law will interact with the experts from the financial sector to provide wide range of information to help the winners and interested investors with their investments.
In a statement issued, most winner’s interviewed by CNBC TV18 and Awaaz said that they would like to spend most of the money on a variety of luxuries and perhaps invest in real estate. The underlying fact is that most of middle class India, fail to understand the manner money can be handled.
The programme attempts to spread the message of informed investing by featuring winners of Kaun Banega Crorepati, a show that has captured the imagination of middle class India.
Chacko adds, “Kaun Rahega Crorepati is an attempt from TV18 to make people appreciate and understand the importance of financial planning in meeting ones goals in life. It is also an attempt to help people who have acquired a wealth through a stroke of luck to spend/ invest their money responsibly.”
In many ways, it is also a tribute to the success of KBC – today much of India spends prime time thinking about money. So while we at CNBC TV18 and Awaaz have been trying to make people think about money all these years, Star has been kind and we are grateful to them for that, states the official release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
