News Broadcasting
CNBC top news channels among Category A households: TAM data
CNBC India continues to be the leader among news channels, a company release states, quoting weekly AC Nielsen TAM Viewership ratings for four weeks ending March 10.
CNBC India has surpassed other news channels like Star News, Aaj Tak, Zee News and BBC, as the one to watch for urban viewers in the Socio-Economic Category A households, which constitutes the bulk of the news watching audience, according to the release.
This leadership in the home segment, which is measured by TAM people meters, is quite remarkable for a channel that is known for its domination of viewership at the workplace. CNBC executives voiced confidence that if this upsurge continued, it would become part of what is a worldwide phenomenon – the burgeoning interest in business related news and information.
“The TAM ratings vindicate our belief that the Indian viewer is more savvy today and desires information that affects her or him more directly. Gone are the days when news was just about political drama,” CEO Haresh Chawla says.
Chawla adds: “Ever since late 1999, when CNBC India was born, we have had to contend with the fact that there was no conventional mechanism to identify a major part of our audience, the out-of-home (OOH) viewers. It was as though the channel was trying to compete with one arm tied behind its back. The latest TAM ratings merely show that home viewing is beginning to reflect the true popularity of the channel.”
The CNBC India team says they welcome more sophisticated research on audience share because it is only then that their spread in the market can really be appreciated.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
