News Broadcasting
CNBC India launches Destination India docu-series
MUMBAI: Business news channel CNBC India has announced Destination India, a docu-series that will showcase select Indian states that have taken dynamic steps on the economic reforms road to transform their business environments.
The southern state of Kerala will the first state to be featured in this series.
Kerala is fast emerging as a key area in the IT field and purports to offer an environment for investment on par with the best in the country. CNBC’s three-part special titled ‘Destination Kerala’ will showcase the state as investment friendly and IT ready, an official release says.
The episodes will showcase the recently concluded IT Kerala 2002 mega event followed by features on Kerala – The Discovery of a new IT destination. These episodes will highlight CII’s ranking of states; Kerala’s HR and telecom infrastructure, socio-economic standing, support institutions, and opinions by prominent names in the Indian IT Industry. It would also feature highlights of the State’s IT Policy, through interviews with the chief minister of Kerala, minister for IT and other top officials of the state. Also featured will be the e-governance initiatives undertaken by the State and future projections.
Destination Kerala is being presented jointly by CNBC India and Kerala State IT Mission.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
