News Broadcasting
CNBC India goes soft on features for women viewers
MUMBAI: The content remains serious business as usual, but TV18 is slowly including the woman executive in its purview as well.
From lighter weekend programming to segments within shows that target the working SEC AB+ female, TV 18 could shortly be making a show that caters mainly to the fairer gender. As with other niche channels that have discovered that the female TG is one that cannot be forgotten, CNBC India too, is discovering the viewing pattern and might of women.
TV18 executive director Vandana Malik says with CNBC broadening the scope of content to include serious topics albeit in a lighter vein, it is now focusing on a wider target audience as well. The channel recently devoted a four part series on women’s fitness in the weekend Good Life show. While the Sunday Brunch slot also tries to move away from the decidedly executive male TG the channel targets on weekdays, the popular Trendmill also includes a gourmet section now, points out Malik.
Most of the features on CNBC India currently have a weekday run with a weekend repeat in order to cater to a diverse viewer profile. While TV18 has been the forerunner of anchor based and talk shows like Nikki Tonight on Star Plus and reality shows like Bhanwar on Sahara, Malik, feels that the soap genre is here to stay.
It could be one of the reasons why the content provider is currently not visible on any of the satellite channels it earlier catered to. Malik says that although content on CNBC would never go ‘soft’ as the core competency of the channel would remain hard business news during trading hours, the scope of lighter features that could include the younger generation along with working women would definitely increase.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
