News Broadcasting
CNBC gets into corporate tie-ups for unique promotions
MUMBAI: The country’s leading business channel CNBC India is reaching out to viewers. And not just through the tube.
The channel that brewed an ad contest in association with coffee chain Barista last month, is sending out stress pillows to clients, doctors and stressed executives as a promotional exercise for Good Life, a half hour weekly show that launches on Saturday.
The show that aims to meet the needs of the busy executive is to be presented in association with pharmaceutical company. Good Life will focus on contemporary health issues, and aims to be a practical guide to healthy living. Its various segments will discuss and provide easy health and fitness solutions relevant to the busy, high-stress lifestyle of the corporate executive – current health issues, expert opinion on health problems in focus and tips on exercise and diet. The show will be telecast at 9 pm Saturdays, 9.30 am Sundays and 8.30 pm Wednesdays.
The first of its kind co-promotional partnership between CNBC and Barista for a series of contests for the ad and marketing community between July and September has yielded a good response even from cities like Ahmedabad and Hyderabad apart from metros like Mumbai, Delhi, Bangalore and Chennai, say CNBC officials. The contest for the channel’s advertising and marketing show, Storyboard invites creative wizards to showcase their talent in the Storyboard Brew – Crack the Brief’ contest. A cup of Storyboard Brew at any Barista outlet gets an applicant a contest form, which has to be filled with a catchy headline for the visual given. Storyboard promotes the contest within the show and Barista will support the same through placement of promotional items and contest forms at all the outlets. While the channel was offering a grand prize of a Fiat Palio in July, the prize for August is a Europe trip for two, with the contest being made simpler this time.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
