News Broadcasting
CNBC Asia Pacific, Shanghai Media announce strategic partnership
MUMBAI: CNBC Asia Pacific and Shanghai Media Group jointly announced a strategic partnership today.
The partnership announced today has two initial elements. The first is to bring global business and financial content from CNBC to audiences in China on Shanghai Media Groups Shanghai TV Business Channel, and the second is to provide key business and financial information from China to viewers across Asia, Europe and the United States on CNBCs global family of networks. The partnership has received approval from Chinas State Administration of Radio, Film and Television (SARFT), and is strongly supported by the relevant Shanghai governmental departments, according to an official release.
A special edition of CNBCs Programme Managing Asia, repackaged by Shanghai Media Group, is being prepared to be offered to Chinese audiences via its Business Channel. Through in-depth, one-on-one interviews, Managing Asia examines the secrets and strategies of the Asia Pacific regions most influential business leaders.
Additionally, beginning 14 April, CNBC and Shanghai TVs Business Channel will broadcast live updates from Shanghai on CNBCs extensive global network twice each working day. Chinas most relevant and up-to-the minute business intelligence will be brought to investors and business people throughout Asia, Europe and the United States. A morning brief and an afternoon update will ensure that CNBCs viewers are informed of the latest developments in Chinas business environment, the release adds.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
