News Broadcasting
CNBC Asia Pacific, Shanghai Media announce strategic partnership
MUMBAI: CNBC Asia Pacific and Shanghai Media Group jointly announced a strategic partnership today.
The partnership announced today has two initial elements. The first is to bring global business and financial content from CNBC to audiences in China on Shanghai Media Groups Shanghai TV Business Channel, and the second is to provide key business and financial information from China to viewers across Asia, Europe and the United States on CNBCs global family of networks. The partnership has received approval from Chinas State Administration of Radio, Film and Television (SARFT), and is strongly supported by the relevant Shanghai governmental departments, according to an official release.
A special edition of CNBCs Programme Managing Asia, repackaged by Shanghai Media Group, is being prepared to be offered to Chinese audiences via its Business Channel. Through in-depth, one-on-one interviews, Managing Asia examines the secrets and strategies of the Asia Pacific regions most influential business leaders.
Additionally, beginning 14 April, CNBC and Shanghai TVs Business Channel will broadcast live updates from Shanghai on CNBCs extensive global network twice each working day. Chinas most relevant and up-to-the minute business intelligence will be brought to investors and business people throughout Asia, Europe and the United States. A morning brief and an afternoon update will ensure that CNBCs viewers are informed of the latest developments in Chinas business environment, the release adds.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
