News Broadcasting
CNBC Asia Pacific promotes Gregg Creevey
MUMBAI: News broadcaster CNBC Asia Pacific has announced the promotion of Gregg Creevey to senior VP, sales and marketing.
Creevey joined CNBC a year ago as senior VP, distribution and channel strategy. In his expanded role, he will oversee ad sales, network and programming distribution, business development and marketing functions of the network. He will be directly responsible for all of the network’s revenue-generating sources including advertising sales, subscription and network development.
Creevey has over 17 years of experience in the Asia Pacific broadcast industry. Prior to joining CNBC, he was one of the longest standing and most experienced executives at Turner Broadcasting. CNBC Asia Pacific president and CEO Alexander Brown said, “This is an extremely well-deserved promotion. When Gregg joined us last year, we were banking on his experience to drive our distribution business to another level. He has done that and much more. Gregg’s position in our industry in Asia is unparalleled, and this appointment represents an opportunity for the other divisions of our company to benefit from Gregg’s leadership and his vast experience in our business.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
