Applications
Cloud Force partners Corpus Media for TV internet applications on pay-TV providers
MUMBAI: New York City and Hartford, CT-based software and services company Cloud Force Digital Media has selected Corpus Media Labs as its applications development partner.
Cloud Force Digital, a US subsidiary of Cloud Force Global, is one of the first companies focused on building, distributing, and monetising TV Internet applications for the pay TV operators. Corpus Media is an established video technology company that helps in simplifying video OTT journey by providing end-to-end multi-screen streaming solutions.
Corpus Media is aligned to the right blend of critical thinking and engineering curiosity to help customers ‘turns ideas into revenue’ with a unique mix of product, services and systems integration. Corpus Media aligns with one of the first companies focused on delivering next-generation interactive video services through TV internet applications launched on global pay TV operators.
Corpus is the leader in managing end-to-end digital video life-cycle by providing customised OTT solutions and video monetisation services.
“Collaboration with Corpus Media for its application development services will provide an edge to our content partners with the opportunity of building their TV internet applications. Corpus Media will allow a financial added value to our content customers and the TV Internet App Technology will assist in growing their distribution within the U.S. and globally,” said Cloud Force founder and CEO E.J. Klein.
On the partnership, Corpus Media COO Dave Maan said: “We are extremely excited to partner with Cloud Force Digital Media in providing business-changing cloud interactive platforms to broadcasters, content owners and networks. We believe that our partnership will accelerate innovation in the TV internet industry and Cloud Force will set higher benchmarks by addressing the need of its customers using our past experience in application development services.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
