iWorld
CleverTap recognised as the 2023 best overall marketing automation company
Mumbai: CleverTap, the all-in-one engagement platform was recognised as the 2023 best overall marketing automation company at the sixth edition of the MarTech Breakthrough Awards. The award recognises the most innovative companies, technologies, and products within global advertising, sales, and MarTech. Winning this award highlights CleverTap’s dedication towards innovation within the Marketing Automation space; enabling brands to drive customer engagement with its all-in-one engagement platform. CleverTap’s solutions help brands maximize customer lifetime value by creating real-time, personalised experiences at scale.
Meeting the demands of the modern MarTech industry requires a very high degree of automation. CleverTap sifts through vast datasets to drive targeted customer engagement through automated segments, advanced analytics, actionable intelligence, and omnichannel experiences. CleverTap has made concerted efforts towards decreasing any campaign’s dependence on manual intervention. It helps brands scale experimentation and personalization to optimize campaigns at scale. Powered by TesseractDB – an innovative database enabling speed and scalability, the all-in-one platform enables over 2000 businesses to automate their marketing campaigns, and enhance product experiences through continuous granular experimentation and optimisation. Not just that, the product has demonstrated the ability to drive customer engagement and retention, leading to a positive impact on business growth by empowering brands to maximize customer lifetime value.
CleverTap extends a huge thank you to customers, partners, and the committed team members who contributed to the development of our product; ultimately paving the way for the success that brought this award.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
