eNews
Cision acquires PR Newswire; Peter Granat named as CEO
MUMBAI: Global media intelligence company Cision has acquired PR Newswire. With this agreement, the duo will provide clients with the industry’s best content distribution, influencer outreach, media monitoring and analytics offerings.
The deal is approved in all markets worldwide except Dubai and China, where it is pending regulatory review.
PR Newswire’s CEO Bob Gray will be transitioning out of the business and Peter Granat will be the CEO of the combined organization.
For Cision clients, the acquisition provides access to the industry’s one of the largest and trusted distribution network of media outlets, websites and social media channels as well as access to new offerings including multimedia content distribution, IR tools, ProfNet and MultiVu creative services.
For PR Newswire customers, the acquisition provides access to award-winning PR software, the industry’s most comprehensive influencer database and a full suite of monitoring and analytics services.
“Cision has always been a leader in influencer identification, media monitoring, social engagement and analytics,” said Cision CEO Peter Granat. “The acquisition of PR Newswire, the market leader in press release distribution, is a huge step in providing our customers a complete integrated solution for all their PR, IR and social media needs. To combine two PR powerhouses means we can provide the most robust tools and services for PR and communication professionals to tell their stories in virtually any medium around the world.”
In conversations with clients, Cision repeatedly heard the need for an integrated solution that allows them to manage campaigns and distribute multimedia messages through a variety of channels. With Cision’s acquisition of PR Newswire, consumers now have access to global technology and service, deeper relationships with media and influencers, and the largest content distribution network available.
The combined product roadmap and timeline will be finalized in the coming months. While the product roadmap is being developed, Cision and PR Newswire will continue to invest in and support all existing services.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
