Cable TV
Cisco Video Technologies India bullish on growth in phase III & IV of cable TV digitisation
KOLKATA: Cisco Video Technologies India, an information technology (IT) company, which had garnered a market share of around 51 per cent in the first two phases where more than 40 million cable TV homes were digitised in India, is looking at achieving the same market share in the remaining phases of digitisation, i.e. phase III and IV, which is mandated to be completed by end of December 2016.
The company is bullish on growth from the Indian cable TV digitisation market, said a company official in Kolkata.
Talking about the trends of digitisation taking place in phase III and IV, which includes rural places and non-metro locations, an official from the US-based technology major said that there are certain pockets in the country, which are looking for high end services and are not just eager to install set top boxes (STBs).
Speaking on the sidelines of the Cable TV Show 2015 in Kolkata, Cisco senior product manager Aunindo Ghosh said, “In the next two phases there is a requirement of 75 million homes to be digitised and if not more, we will aim to maintain the same market share of around 51 per cent.”
Also, with the demand of digitisation coming from municipal and rural areas in the phase III and IV across the country, the headend market is redefining itself in India. Cisco, in order to cater to these two phases, has done several innovations to enhance the consumer experience.
Cisco Videoscape transforms the video technologies around the world by providing high-impact video experiences. “With Cisco Videoscape customers can not only compete, but have the potential to lead the market as it will help them to grow their business by attracting more revenue per user with spectacular video experiences. Cisco recognises that each market and subscriber base calls for different subscriber experiences and therefore, includes a range of end-to-end solutions,” said Ghosh.
Highlighting the challenges in phase III and IV, Ghosh said that it would be a bit difficult for the company to spread awareness, while stressing on the fact that these phases are low ARPU markets.
Talking about the phase I and II of digitisation of cable TV, he said those two phases were implemented in the right frame of mind. “The players adhered to the MIB rules. Phase I and II were well coordinated,” Ghosh said.
Some of the clients of Cisco are Siticable, Hathway, Den, KCBPL-GTPL, and Patna-based Darsh among others. Cisco is also looking at offering its “Videoscape Express” – integrated services to cable TV operators by upgrading its existing networks.
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
