News Broadcasting
Cinevistaas’ looks at different pastures
MUMBAI: Reinventing is the key word. And Cinevistaas’ is up and raring to go. Besides the usual share of sitcoms, soaps and thrillers, the production house has few surprises in store for the year ahead.
Amongst the production house portfolio for the year 2004 are two shows for Star Plus. A reality based one hour weekly show and a romantic weekly Kya Dil Ne Kahaa starring Amar Upadhyay. That apart the production house has set up an event management company, Dynamic Fusion.
When contacted Cinevistaas chairman Prem Kishen informed, “We have another show coming up on Sony in ’04; it will be a daily soap.”
Latest, Sahara is getting ready to launch two Cinevistaas shows – a weekly comedy show Jaroorat Hai, Jaroorat Hai starring Farida Jalal, Sushmita Mukherjee, Sumit Raghavan, Gaurav Khera and the daily Saathiya – Pyaar Ka Naya Ehsaas starring Amar Upadhyay, Sanjit Bedi, Shraddha Nigam).
Come April and Cinevistaas’ first show for ’04 will debut on Sony. The serial titled Sakshi stars Mouli Ganguly in the title role. Recently, Ganguly opted out of Kaahin Kissii Roz saying that she was bored of straitjacket roles and wanted to experiment.
Samir Soni (of A Mouthful Of Sky fame), who recently in news thanks to his debut in Sony Entertainment Television’s aggressively marketed Jassi Jaissi Koi Nahin as the new man in Jassi’s (Mona Singh) life, will play the male lead in Sakshi.
After having succeeded with the one -hour weekly format with Sanjivani (Gurdip Kohli, Mihir Mishra, Rupali Ganguly, Mohnish Behl) on Star Plus, Cinevistaas have worked out the same format for this show.
Kishen was skeptical to spill out the details about the new shows. “We had a show ready for a particular channel, but were shocked to see someone else come up with a similar story before us on that same channel,” he lamented.
Speaking about the event management company Dynamic Fusion, Kishen informed, “Talat Aziz is the managing director of this company. Also on board is Louis Banks. They will be joined by Ustad Rashid Khan. These three will co-ordinate musical events, when some other industry singers like Sonu Nigam, Hariharan are likely to join in.”
Meanwhile, Cinevistaas film Garv starring Salman Khan, Shilpa Shetty, Amrish Puri and Anupam Kher is ready. Kishen tells us, “We committed a blunder by releasing Sshhh… during Ramzan. This time, I am not releasing my film before the elections are over and done with. The film was earlier scheduled for April, but will now release in May.” Garv is being touted as the most expensive Salman Khan film till date.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
