Box Populi
Cinépolis brings women-centric classics back to the big screen for Women’s Day
MUMBAI: A woman’s story is no longer yours to tell—now, she writes her own.
Great stories deserve a second act, and this Women’s Day, Cinépolis India is making sure iconic women-led films get their encore. In a tribute to women who write their own narratives, the multiplex giant is rolling out a special re-release of Highway, Lootera, and Queen across its theatres. The goal? To honour women’s strength, resilience, and relentless pursuit of independence—on-screen and beyond.
And what’s a celebration without a little treat? Cinépolis is offering a 50 per cent discount (up to Rs 100) on ticket bookings made through its website and app using the code ‘WDAY50’—because a cinematic experience this empowering deserves an audience.
Cinépolis India MD Devang Sampat put it best, “As a brand deeply passionate about storytelling, we recognise the immense power of narratives that inspire and empower. This Women’s Day, we are proud to celebrate women who take charge of their own stories, both on-screen and in real life. Through our special film lineup and digital campaign, we hope to encourage conversations that drive change and amplify the voices of women everywhere.”
But the storytelling doesn’t stop at the box office. Cinépolis has also launched an evocative digital campaign titled ‘Now, She Writes Her Own Story’. The campaign reflects on a long-standing reality: for generations, a woman’s journey was dictated by external forces—her choices, her roles, even her attire. But times have changed, and so has the script.
Cinépolis understands that while life isn’t a film, society has long treated women’s lives like one, complete with outdated plotlines and predictable tropes. But the modern woman is tearing up the old screenplay, stepping into the director’s chair, and redefining what it means to be truly free.
Adding a star-studded endorsement to the celebrations, actor, producer, and director Divya Khosla Kumar shared her admiration for the initiative. She applauded Cinépolis for recognising and honouring women’s stories, both through cinema and through the wider conversation it inspires.
So, grab your tickets, claim your discount, and settle in for a powerful Women’s Day celebration. The credits are rolling on outdated narratives, and the future? It belongs to women, on-screen and beyond.
MUMBAI:If there is a soundtrack to cinema-going, it is the crackle of popcorn and in 2025, audiences at Cinépolis India clearly couldn’t get enough of it. The multiplex chain has revealed its annual popcorn consumption data, showing that moviegoers across its network devoured close to five million tubs of popcorn last year. Broken down, that works out to around 570 tubs every hour, or roughly 10 tubs disappearing every single minute, enough to keep the kernels popping almost non-stop.
In sheer volume terms, Cinépolis sold around 12,000 tonnes of popcorn during the year, underlining just how central the snack has become to the big-screen ritual. Long after the opening credits roll and before the end credits fade, popcorn remains the constant companion.
To celebrate National Popcorn Day on January 19, 2026, the cinema chain is now turning the spotlight on the snack itself. From January 20 to January 31, Cinépolis will run a nationwide “Popcorn Happy Hour”, offering a buy one get one free deal on popcorn across its locations. The limited-period promotion is designed to add a little extra crunch to the moviegoing experience, without adding to the bill.
“Popcorn is the official movie partner, and at Cinépolis, it is the sensory anchor of the cinema experience,” said Cinépolis India managing director Devang Sampat. “With the Popcorn Happy Hour offer, we are making it easier for audiences to add that to their visit, without compromising on quality.”
Sampat added that the consumption data is more than just a fun statistic. Tracking what patrons buy and when they buy it helps the chain refine its food and beverage offerings and shape the overall in-cinema experience. “Our 2025 data helps us understand what patrons are choosing, so we can keep improving the menu and the experience,” he said.
The popcorn push sits within Cinépolis India’s broader Foovies framework, an in-house strategy that treats food and beverages as a core part of cinema-going rather than a side order. The approach focuses on curated menus, value-led campaigns and data-driven decisions, using consumer behaviour to guide what lands at the concession counter.
As theatres continue to compete not just with streaming platforms but with every other leisure option vying for attention, the numbers suggest one thing remains rock-solid: when the lights dim, popcorn still rules the aisle. And with millions of tubs already behind it, Cinépolis is betting that the humble kernel will keep audiences coming back for another bite and another show.
