Hollywood
‘CineEurope Final Night Awards’ honours movie industry luminaries, companies
MUMBAI: Movie industry luminaries and companies were honoured at the CineEurope Awards ceremony and dinner reception on 19 June at the Centre Convencions Internacional Barcelona (CCIB), in Barcelona, Spain.
A dinner reception, sponsored by The Coca-Cola Company and Rentrak, preceded the awards ceremony which was also hosted by The Coca-Cola Company. This year, a new award was presented honouring charitable works by the football club, FC Barcelona.
“CineEurope is proud to join with Variety to present the first Variety International Children’s Fund Humanitarian Award to FC Barcelona and its foundation,” stated managing director Robert Sunshine at the convention. “This award is being presented to FC Barcelona because of their global reach to help children who so desperately need it. Their work with the Bill and Melinda Gates Foundation to help eradicate poverty and polio are to be commended and FC Barcelona is truly deserving of this award.”
The Variety International Children’s Fund Humanitarian Award was presented by Jeffrey Katzenberg, CEO, DreamWorks Animation, and Miss World 2013, Megan Young.
Other awards that were presented at the CineEurope Awards Ceremony include Rentrak’s International Box Office Achievement Award, presented to Warner Bros. Pictures International for The Hobbit: The Desolation of Smaug; CineEurope’s Independent Film Award to Germany’s Constant in Film; International Exhibitor of the Year Award to Vue Entertainment deputy CEO and CFO Alan McNair and The Coca-Cola Retail Achievement Award.
CineEurope will take place from 16-19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain. It will feature screenings of upcoming Hollywood films, sponsored events, timely and informative seminars and the CineEurope Trade Show. CineEurope is produced by Prometheus Global Media, owner of leading entertainment publications and events including Billboard, The Hollywood Reporter, Backstage, Adweek, Film Journal International, Dick Clark Productions, the CLIO Awards, ShowEast, and CineAsia.
CineEurope is the Official Convention of the Union Internationale des Cinémas/International Union of Cinemas (UNIC).
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
