I&B Ministry
Chrome at variance with MIB on DAS Phase III, claims 78.6 per cent completed
MUMBAI: Even as the Information & Broadcasting Ministry has claimed almost 100 per cent digitization in the ongoing Phase III of digital addressable systems, Chrome Data Analytics & Media says its studies show the figure is much lower at 78.6 per cent.
The Task Force for the final two phases set up by the Ministry was informed in its 15th meeting on 30 May 2016 that about 41 million set top boxes had been seeded in Phase III despite the pending cases in many high courts.
As reported by indiantelevision.com, the claim was made by Information and Broadcasting joint secretary R Jaya who had earlier told the 14th meeting on 16 February 2016 that around 90.44 percent success had been achieved in DAS phase III. During the meeting it was informed that the seeding of STBs by MSOs increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.
However, Chrome says its calculation of 78.6 per cent is primarily based on the 31.83 million C&S population that was digitized out of a total of 40.50 million C&S population in DAS III areas.
This number was based on primary research that supports the company’s proprietary tools like the Chrome subscriber establishment survey, widely used by the broadcasting industry, taking into account the Census 2011 numbers.
Chrome Data Analytics & Media CEO Pankaj Krishna told indiantelevision.com that “what we have seen in the current DAS phase is significant gains for DTH players, with their considerable infrastructure contributing towards these gains.”
Phase IV of DAS, the last phase of digitization that aims at covering all the remaining urban and rural areas in the country is set to be completed by 31 December 2016.
I&B Ministry
MeitY proposes tighter rules for digital platforms and intermediaries
Fresh amendments aim to formalise government directions and expand content oversight.
MUMBAI: When the rulebook gets an upgrade, even the internet might need to sit up and pay attention because India’s digital regulators are clearly not scrolling idly. India’s technology regulators have proposed a fresh set of amendments to the country’s digital media and intermediary liability framework, seeking to expand oversight of online content and formalise the government’s authority to issue binding directions to platforms.
In a notice issued on 30 March, the Ministry of Electronics and Information Technology (MeitY) invited public comments on changes to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The revisions are described as “clarificatory and procedural” but are clearly aimed at strengthening compliance and enforcement.
At the heart of the proposal is a significant shift in how intermediaries, including social media platforms, respond to government advisories. A newly inserted provision would make compliance with official “clarifications, advisories, directions, standard operating procedures and guidelines” a formal part of the due diligence obligations required for platforms to retain legal immunity under Section 79 of the Information Technology Act. This change effectively elevates government communications from guidance to enforceable obligations, tightening the regulatory loop between the state and digital platforms.
The amendments also expand the scope of content oversight under Part III of the rules, which governs digital media ethics. The proposed revisions clarify that the code will apply not only to publishers but also to intermediaries hosting news and current affairs content uploaded by users. This could bring user-generated news content more directly within the ambit of regulatory scrutiny, a move likely to raise questions about platform liability and editorial responsibility.
Further, the government has proposed broadening the mandate of the Inter-Departmental Committee, a key oversight body. The committee would no longer be limited to adjudicating complaints but could also take up matters referred directly by the ministry. This shift signals a more proactive regulatory posture, allowing authorities to initiate reviews without waiting for formal grievances.
The draft builds on an already expansive framework. The existing IT Rules impose detailed due diligence requirements on intermediaries, including obligations to remove unlawful content within tight timelines, maintain grievance redressal systems, and ensure traceability in certain cases. Recent amendments have also introduced provisions addressing synthetically generated content, requiring platforms to label such material and deploy technical measures to prevent misuse.
Officials framed the latest proposals as necessary to ensure an “Open, Safe, Trusted and Accountable Internet,” while improving “legal certainty” and the enforceability of regulatory directions.
Stakeholders have been invited to submit feedback by 14 April, setting the stage for what could become another consequential evolution in India’s digital governance regime.
In the fast-moving world of online content, these tweaks suggest the government is keen to keep the guardrails firmly in place – because when the internet grows wilder, even regulators feel the need to hit refresh on the rulebook.
