I&B Ministry
Chrome at variance with MIB on DAS Phase III, claims 78.6 per cent completed
MUMBAI: Even as the Information & Broadcasting Ministry has claimed almost 100 per cent digitization in the ongoing Phase III of digital addressable systems, Chrome Data Analytics & Media says its studies show the figure is much lower at 78.6 per cent.
The Task Force for the final two phases set up by the Ministry was informed in its 15th meeting on 30 May 2016 that about 41 million set top boxes had been seeded in Phase III despite the pending cases in many high courts.
As reported by indiantelevision.com, the claim was made by Information and Broadcasting joint secretary R Jaya who had earlier told the 14th meeting on 16 February 2016 that around 90.44 percent success had been achieved in DAS phase III. During the meeting it was informed that the seeding of STBs by MSOs increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.
However, Chrome says its calculation of 78.6 per cent is primarily based on the 31.83 million C&S population that was digitized out of a total of 40.50 million C&S population in DAS III areas.
This number was based on primary research that supports the company’s proprietary tools like the Chrome subscriber establishment survey, widely used by the broadcasting industry, taking into account the Census 2011 numbers.
Chrome Data Analytics & Media CEO Pankaj Krishna told indiantelevision.com that “what we have seen in the current DAS phase is significant gains for DTH players, with their considerable infrastructure contributing towards these gains.”
Phase IV of DAS, the last phase of digitization that aims at covering all the remaining urban and rural areas in the country is set to be completed by 31 December 2016.
I&B Ministry
Govt extends TRP suspension for news channels by four weeks amid concerns
I&B ministry cites sensationalism fears linked to West Asia conflict coverage
NEW DELHI: The Ministry of Information and Broadcasting has extended the suspension of Television Rating Points for news channels by another four weeks, keeping the industry in a ratings blackout for a longer stretch.
In an order dated March 31, the ministry directed the Broadcast Audience Research Council to continue withholding TRP data “for a further period of four weeks or until further directions, whichever is earlier.” This marks the second such directive after an initial four-week pause was imposed on March 6.
The government said the extension is aimed at curbing unwarranted sensationalism and speculative reporting, particularly in the context of the ongoing tensions in West Asia. It noted that the conflict continues to evolve and could trigger anxiety among viewers, especially those with personal or economic ties to the region.
TRPs serve as the primary yardstick for measuring television viewership and play a crucial role in shaping advertising revenues and competitive positioning among news broadcasters. Their absence effectively removes a key performance benchmark, forcing channels to operate without publicly available ratings.
The directive applies specifically to news television channels and has been issued under the government’s regulatory powers in the interest of public order. While the move is framed as a temporary measure, its continuation suggests ongoing concerns about the tone and nature of coverage.
For broadcasters, the extended blackout means navigating a high-stakes news cycle without the usual scoreboard. Whether it tempers the noise or simply shifts the battle elsewhere remains to be seen, but for now, the ratings race is officially on pause.
