Kids
Chota Bheem store opens in Chennai
MUMBAI: The kids in Chennai had reasons to rejoice this Children’s day as not only did it mark the official debut of India’s toon phenomenon, Chhota Bheem, Mighty Raju and their friends in Tamil Nadu, but also featured a grand celebration that saw the toon super heroes meeting and greeting their young fans live. It was the opening of Tamil Nadu’s first Green Gold Store, the merchandising arm of the company that created Chhota Bheem. With this, Green Gold has launched its 30th store in India.
The launch of this store adds another feather to Green Gold’s cap. It is the only company to have so many stores across the country retailing merchandise inspired by one of the most popular toon series of India. Chhota Bheem has become a phenomenon with a viewership of over 40 million. A research by ‘Kids Observer’ has ranked Chhota Bheem as the number one choice of kids up to eight years old and amongst the top five for kids in the 9 to 14 years bracket.
“We are excited to launch our store in Chennai on the occasion of Children’s Day. At Green Gold Store, our young patrons need not buy anything. They can simply spend time here and keep themselves entertained with the merchandises for as long as they like. We are looking at creating unrivaled experiences for the young ones at our stores,” says Green Gold Stores head Sudeesh Varma.
“From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold Store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans. The store has recently introduced an exciting range of merchandise including a new line of apparel and exclusive range of Chhota Bheem – Avon bicycles”, says Green Gold executive director Samir Jain.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
