iWorld
Chingari focuses on Marathi market with Kadak Entertainment team-up
MUMBAI: Popular video-sharing app Chingari has entered into an agreement with Kadak Entertainment in a bid to affirm its presence in the Marathi regional market.
Started by two women entrepreneurs Shruti Akshay Munot and Mayoorii Swwapnil Munot, Kadak Entertainment has created three marquee properties and offers content of various topics and genres for the Marathi audience.
Shruti and Mayoorii are sister-in-laws, and they have been doing pathbreaking work to crush the image that popular culture has painted for this particular relationship.
With this new collaboration, Chingari aims to strengthen its regional content library. The short video app has been forging ties that fortify its regional presence and this association with Kadak entertainment too is a step in this direction.
"Breaking stereotypes and working to our best potential to offer wholesome entertainment to our user base has been a brand philosophy for Chingari. Kadak Entertainment has the same brand values and we see a natural fitment with them and are glad to have them on board," said Chingari App co-founder and CEO Sumit Ghosh.
Chingari App COO and co-founder Deepak Salvi said that it is always a pleasure to collaborate with like-minded partners like Kadak Entertainment.
"With Kadak Entertainment coming on board we have enhanced our Marathi library even further. At Chingari we have always strived to offer better and greater content to all our users and add to our regional library and we will continue to do that as we go along," he added.
Shruti Akshay Munot and Mayoorii Swwapnil Munot said, "We make sure that Chingari users will get more content for entertainment as Kadak Marathi has various plans of content creations and lots of campaigns in association with the app. The fresh content of Kadak Marathi meets the wide reach of Chingari to deliver maximum entertainment to the maximum number! Here’s to a great start and a long-lasting association that brings out the best for our audience."
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
