iWorld
Chingari App unites with Rotary International & Being Human for Project Breathe
MUMBAI: Short video app Chingari has collaborated with Rotary International and Being Human for ‘Project Breathe’ to contribute to the country’s fight against the devastating second wave of Covid-19.
The project aims to provide oxygen concentrators in the under-served regions of Southwest Maharashtra, North Karnataka, and the entire state of Goa which have been grappling to meet oxygen demands for the past few weeks.
Speaking on the plan of action, Chingari App CEO & co-founder Sumit Ghosh said, “Rotary International and Being Human have always come forward to help those in need. As an organization that believes in building a better future for the nation, we are no different. It is the time to be with the people, and so, without a second thought, we have extended our support to help foster ‘Project Breathe’.”
Under the project, Rotary Dist. 3170 will procure oxygen concentrators and send them to various hospitals in the region. These concentrators will be used by hospitals as an Oxygen Concentrator Bank for patients under home isolation, thus proportionately reducing their influx to hospitals that are already overwhelmed.
Chingari and Fireside intend to start a fundraiser with CovidCitizens.org to support Covid initiatives undertaken by various NGOs across the country.
Speaking on the collaboration, renowned laparoscopic surgeon & Director of Rotary International Dr. Bharat Pandya said, “Rotary International has been in the forefront of carrying out humanitarian projects across the world for more than a century. Rotary during Covid times has spent about $ 35 million across the globe and $ 5 million in India alone towards Covid relief measures and medical infrastructure support. We are grateful to Chingari and Being Human for collaborating with Rotary in supporting this noble cause and look forward to partnering with them in the future too.”
Speaking on the collaboration, Chingari App co-founder and COO Deepak Salvi said, “These are testing times for the country & we all must extend our help to serve our people. We must take the battlefront to help our corona warriors. In its quest to help those suffering due to the shortage of oxygen, Chingari App will be extending its full support as part of its social responsibility and welfare initiative. I urge everyone to come together and help those around you in whatever way you can.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
