DTH
Chinese Telematics and Infotainment Market set for high growth in five years
MUMBAI: Although at a nascent stage, the Chinese telematics and infotainment markets is likely to witness considerable growth and development over the forecast period. Factors expected to contribute to this include the continued growth in demand as well as production of passenger cars, increasing disposable incomes, growing acknowledgement of the benefits of telematics and infotainment, as well as the upcoming Olympic Games in 2008 and the 2010 World Trade Exhibition.
Additionally, newer telelematics and infotainment systems are becoming more affordable and many car companies are also planning to incorporate navigation system as a standard offering, thus boosting their overall uptake.
New analysis from Frost & Sullivan, the Strategic Analysis of the Chinese Telematics and Infotainment Markets reveals that revenues in this market totaled 422.3 million in 2005 and can reach 3896.9 million in 2012.
‘Among the market segments, the Chinese productivity market, the roadside assistance market, and the rear seat entertainment market are yet in their introductory stages,’ notes Frost & Sullivan research analyst Angielina Tay.
‘In comparison, the navigation market is in its growth stage and holds significant promise, especially considering China’s high vehicle occupancy rate, ‘maintains Tay.
The Chinese vehicle occupancy rate was greater than three million in 2005 and this ensures huge potential for navigation systems (both the portable and personal navigation device). Navigation is likely to become a daily requirement for people, regardless of whether they are driving or not, because a navigation system does not just simply help them to get from point A to B, but also provides them with other value-added services, such as providing points of interest (POI). This driver is likely to have a high impact on the market throughout the forecast period.
Notwithstanding the promise, Chinese consumers still lack sufficient knowledge of telematics and infotainment system functions. Besides, there are too many varieties available for the consumers at present, and this coupled with unpleasant experiences such as low-quality products and lack of after sales service are likely to hurt customer confidence in this developing market.
‘The non-availability of all functions in a single system is an added barrier to penetration, much like the current high prices of telematics and infotainment systems,’ says Tay. ‘For example, the average price for an original equipment (OE) navigation system was about $1,463.4 in 2005 which is relatively high compared to the North American and Japanese markets.’
Given these challenges, distributors and manufacturers need to work together on campaigns to raise awareness and promote the use of telematics and infotainment systems. Moreover, to make these systems more affordable, vehicle manufacturers should explore methods of lowering product costs, such as sourcing from local suppliers instead of importing parts.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
